Why We're Here

We give B2B sales teams the context to create better and more profitable relationships.

Our Story

We founded ContextSmith because we’ve helped built organizations selling to enterprises and learned valuable lessons from the excruciatingly long sales cycles, endless professional services, and disorganized font-office teams.  From those experiences, we believe great products and technology is only half the solution, and that sales and building relationship with customers – the “right brain” – is absolutely critical for success.  As a team, we’re also obsessed with data, and we constantly challenge ourselves to measure intuition, decision making, and relationships, therefore, turning the right brain signals to a data-driven process.

Enterprise sales has always relied heavily on intuition and relationships, making winning reps hard to replicate.  Moreover, every rep has a different style, every customer is different, and every product being sold and sales process are different.  With the latest technologies in AI, we’re able to build a system that understands why some people win more, and why some deals are doomed from the start.  We’re on a mission to make winning in enterprise sales repeatable and predictable.

 

Our Approach

We believe in augmenting human intelligence, not replacing it.  Stitching everything together into a continuous timeline is only the first step to start getting visibility into and understanding your customers.  We take it a step further – we enhance human relationships by finding signals from all touch points that will close more deals and increase revenue.  While there are many ways to extract and consume customer data, we believe there is no better way to do it through a visual timeline, meaningful graphs, and intelligent alerts.

 

Our Team

The team behind ContextSmith came from diverse backgrounds, including companies like Google, Intel, IBM, Netflix, Facebook and MicroStrategy.  We have started companies, worked for startups, and led teams in larger enterprises.  Our advisors and investors are also enterprise geeks from companies like SAP, Cisco, Yahoo!, Oracle, Box, and Intel.

And we love ramen.

Will Cheung

Will Cheung

CEO & co-founder

Jochen Bedersdorfer

Jochen Bedersdorfer

CTO & co-founder

Varian Luong

Varian Luong

Engineering

Steven Yong

Steven Yong

Customer Success